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Women accept sexually explicit ads, but only for pricey goods

There is big money to be made from advertising, and sex sells. But if women are the target, the advert must be classy, sophisticated and valued highly, according to a new study.Researchers from the University of Minnesota claim that women are often put off by adverts with sexual imagery, but they can be charmed into changing their minds if the advertised item is pricey enough.

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